Monday, July 26, 2010
What I'm Reading: Marketing Edition
I stumbled upon this meme, hosted by Sheila, via Classy in Philadelphia. Since I am upping the ante and trying to read a book every week (or two) so I can blast through my 30-before-30 list before my 30th birthday, I thought I would play along. Maybe this can be a second accountability factor for me.
Web Ink Now). My boss recommended this book to me, and I have to admit, I really enjoyed it! I thought it was well written and authoritative, and it gave me some great ideas to implement in my new marketing role. I'm a marketing rookie, and I have never taken a marketing class, so this book was really helpful in making me feel more confident. I would highly recommend this book to anyone working in marketing or PR, or anyone interested in marketing.
What are you reading right now? Are you on Goodreads (please friend me if you are!)? Have you read any of these books?